Perhaps you've seen the new iPod Touch commerical on TV. Who am I kidding? You've definently seen it; it airs on almost every station all the time. The reason why this ad is so successful is becuase of the catchy song it's paired with; "Music is my hot, hot sex" by Cansei de Ser Sexy (CSS). But what many do not know about this ad is that Apple employees did not come up with the idea. About three months ago, Nick Haley, an ordinary student, created a 30 second video on his MacBook about the new iPod Touch and posted it on YouTube. He combined a catchy, non-mainstream song with clips taken from Apple's website and became a fan favorite overnight. But Haley's success didn't stop there.
A few ad executives from Apple got wind of this impressive video and decided to take a look for themselves. They were blown away. Haley was immediatley flown out to Los Angeles to edit his work, the ad was reshot in HD, and Haley got a huge pay-out from Apple.
Dylan Tweney, a blogger specializing in technology, sums up Haley's strategy perfectly: "the song has the perfect YouTube trifecta: pounding beat + accented female singer + constant references to sex. "
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